Fidelity National Real Estate Solutions’ New Cyberhomes
Fidelity National Real Estate Solutions’ New Cyberhomes
Cyberhomes.com, the home search and valuation site launched by FNRES in
2006, has attracted a large audience of consumers and industry
professionals during its first year and a half and a significant redesign
was completed this month, adding many new resources and features for
consumers to use. Now Cyberhomes Media Group (CMG) puts this growing
Cyberhomes audience in easy, economical reach of advertisers through
advertising packages and other media opportunities.
In addition, CMG is also creating the first vertical advertising
network in real estate, which will allow real estate-related Web publishers
to generate additional revenue from their Web sites by implementing ad tags
distributed by Cyberhomes. The vertical ad network will also be offered
through many of the existing FNRES products, making them very affordable,
turn-key revenue generating solutions.
“We believe that the Cyberhomes Media Group offers advertisers the
ability to target real estate consumers in a way that is unmatched in the
industry,” said Luthra.
“All real estate is local, and we feel our products
will allow the local experts to benefit financially from their rich
content, while giving advertisers the specific consumer targeting
capabilities they desire so greatly.”
“With Cyberhomes, Fidelity National Real Estate Solutions created a
unique opportunity for real estate information publishers to maximize
advertising revenue from national, regional and local advertisers,” said
Marty Frame, Cyberhomes General Manager. “Cyberhomes Media Group now makes
it easy for any business to use this tool to reach a highly motivated,
qualified market segment.”
As a leading automated valuation site, Cyberhomes instantly gives
visitors a detailed analysis of homes and their surrounding communities.
Data is updated continually from more than two million sales listings and
100 million property, ownership, sales and mortgage records, which
represent more than 85 percent of the U. S. population. Cyberhomes also
powers the valuation and listings aggregation functions for AOL(R) Real
Estate.
“CMG greatly extends the FNRES mission of providing information,
technology, tools and marketing solutions that help real estate
professionals more effectively connect with consumers throughout every
stage of the home ownership process,” said Jay Gaskill, president of FNRES.
“But what is unprecedented for FNRES is that, through CMG, this market is
now available to the business community at large.”
Since its introduction in November of 2006, Cyberhomes has attracted
increasing numbers of homeowners and homebuyers by providing them with
comprehensive property data, such as estimated values, demographics, school
rankings, crime statistics, local market trends and more. By creating the
richest database of its kind, drawn from sales, tax and other records,
FNRES seeks to develop the first choice destination for real estate
information.
It is a logical extension of the FNF and FNRES tradition.
The Fidelity
National family of companies now handles over 30 percent of annual property
transactions. In addition, FNRES has unparalleled access to real estate
industry data through its 3,000 developed and maintained broker and agent
Web sites, its 8,000 lenders and mortgage banking customers, and more than
2,000 title insurance representatives through five FNF title companies.
Businesses that have already initiated advertising campaigns on
Cyberhomes have benefited from the site’s unparalleled reach and access to
the highly valuable real estate audience. They have been able to use
contextual, rich media and video to engage their target markets through
branding and direct-response campaigns.
The agents, brokers and MLS’ that have aligned with Cyberhomes as media
partners have benefited from gaining access to the richest real estate
content available, increasing revenue potential for their own Web sites and
providing them with access to deep advertiser relationships at the
national, regional and local level.
According to Frame, Cyberhomes now offers advertisers a way to
economically reach an Internet audience with rare loyalty — users average
30 minutes each session and typically visit the site multiple times per
month.
“We feel that the potential for Cyberhomes to become the recognized
first-choice Web site for real estate valuation will translate to unlimited
opportunities for businesses to reach one of America’s most important
audiences,” Frame concluded.
For more information on Cyberhomes Media Group or cyberhomes.com,
contact Shiraz Vartanian at shriraz.vartanian@fnres.com or via phone at
949.681.4760.
About Fidelity National Financial
Fidelity National Financial, Inc. (NYSE: FNF) is a leading provider of
title insurance, specialty insurance, claims management services and
information services. FNF is one of the nation’s largest title insurance
companies through its title insurance underwriters — Fidelity National
Title, Chicago Title, Ticor Title, Security Union Title and Alamo Title –
that issue approximately 28 percent of all title insurance policies in the
United States.
FNF also provides flood insurance, personal lines insurance
and home warranty insurance through its specialty insurance business. FNF
also is a leading provider of outsourced claims management services to
large corporate and public sector entities through its minority-owned
subsidiary, Sedgwick CMS. FNF is also a leading information services
company in the human resource, retail and transportation markets through
another minority-owned subsidiary, Ceridian Corporation. More information
about FNF can be found at http://www.fnf.com.
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